Each author focuses on a distinct group of service businesses, while sharing the same practical approach to pricing, startup decisions, and repeatable operations.
Vehicle, outdoor, and property services
Jake Harmon
Jake Harmon writes plain-spoken startup guides for vehicle, outdoor, and property-service businesses. His books focus on what a new owner needs before buying equipment: realistic startup costs, simple pricing, first-customer tactics, and the daily habits that keep small service businesses from bleeding cash.
Dale Mercer writes about route, rental, and asset-based service businesses. His guides are built around the numbers a first-time owner needs to know: equipment cost, utilization, delivery time, maintenance, pricing, and the point where a side business starts acting like a real operation.
Carla Bishop writes practical startup guides for household, personal, and trust-based local services. Her books focus on the details that make or break solo operators: clear scope, repeat customers, licensing basics, fair pricing, client communication, and simple systems that make a small business feel reliable.
